Our Story
Built for the People
Who Move the World
EquipmentsDirect was founded to eliminate the friction between dealers with great equipment and buyers who need it — creating a direct, transparent marketplace for commercial machinery.
500+
Active Listings
50+
Verified Dealers
4
Equipment Categories
$2M+
Equipment Sold
Our Mission
Making Equipment Commerce Simple & Transparent
The commercial equipment industry has relied on outdated methods — phone calls, word of mouth, and regional auctions — for decades. We're changing that.
Our platform gives dealers a professional storefront and gives buyers the confidence of verified listings, transparent pricing, and direct access to the seller.
Verified dealer network — no private sellers
Transparent pricing — no auction surprises
Direct contact — talk to the actual dealer
Financing partners built in
Process
How EquipmentsDirect Works
01
Dealers List Inventory
Verified dealers upload their equipment with full specs, photos, and pricing in minutes.
02
Buyers Search & Filter
Buyers find exactly what they need using category, brand, price, and location filters.
03
Connect Directly
Buyers contact dealers directly — no middlemen, no hidden fees, just deals.
04
Close the Deal
Financing available through our partner network. Equipment ships or gets picked up.
The Team
People Behind the Platform
James Hargrove
CEO & Co-Founder
Former CAT regional director with 20 years in heavy equipment sales.
Maria Santos
CTO
Ex-Google engineer passionate about modernizing industrial marketplaces.
Derek Tillman
Head of Dealer Success
Built dealer networks for two major equipment OEMs before joining us.
Priya Rao
Head of Product
UX leader with deep roots in B2B SaaS and e-commerce platforms.
Ready to Get Started?
Join thousands of buyers and dealers on the platform built for commercial equipment.